Vision :

To be the leading centre of excellence in digital branding and marketing, empowering MSMEs, FPOs, OFPOs, SHGs, and Industries to thrive in the digital economy and contribute significantly to India's GDP and Viksit Bharat 2047.

To visit nabard dashboard, click Nabard

Mission :

1. To provide cutting-edge digital branding and marketing solutions tailored to the specific needs of MSMEs, FPOs, OFPOs, SHGs, individual entrepreneurs, and Industries, enabling them to enhance their online presence and reach wider markets.

2. To equip businesses with the necessary skills and knowledge through training, workshops, and mentorship programs, fostering digital literacy and self-sufficiency in branding and marketing.

3. To facilitate collaboration and networking among government, and businesses, fostering a vibrant ecosystem for knowledge sharing and growth in the digital space.

4. To continuously innovate and adapt to the evolving digital landscape, ensuring that services and solutions remain at the forefront of industry best practices and international standards.

In today's interconnected world, branding and marketing have become indispensable for businesses to thrive, especially for Micro, Small, and Medium Enterprises (MSMEs), Farmer Producer Organizations (FPOs), Off Farm Producer Organizations (OFPOs), and Self-Help Groups (SHGs). These entities often possess unique products and services with immense potential, but they may lack the necessary expertise and resources to effectively reach their target audience. The Centre for Digital Branding and Marketing aims to bridge this gap by providing comprehensive support and guidance in the realm of digital branding and marketing.

The rapid advancement of technology, coupled with the increasing penetration of the internet and smartphones, has transformed the way businesses operate, and consumers make purchasing decisions. A significant portion of the population now relies on digital platforms for information, product discovery, and online transactions. This shift necessitates that MSMEs, FPOs, OFPOs, and SHGs adapt to the digital landscape and leverage it to their advantage. The Centre recognizes the importance of digital branding and marketing in this context and is committed to empowering these entities to harness the power of the internet and related technologies.

The Centre for Digital Branding and Marketing envisions a future where businesses can effectively utilize digital platforms to enhance their brand visibility, reach wider markets, and achieve sustainable growth. By providing training, consultancy, and resources, the Centre will enable these entities to develop and implement robust digital branding and marketing strategies. This will not only contribute to their individual success but also have a positive impact on the overall economy. The Centre's initiatives will empower these entities to tap into the vast potential of the digital world and economic development