Leveraging Digital Tools for Market Acquisition: A Way Forward for Branding and Marketing is a comprehensive documentation of grassroots digital transformation initiatives undertaken by the Centre for Digital Branding and Marketing (CDBM), ni-msme, with support from NABARD. The book presents structured insights drawn from intensive training and sustained handholding programs aimed at empowering MSMEs, FPOs, OFPOs, and SHGs to adopt modern digital marketing practices. Through 17 detailed case studies across agriculture, handloom, handicrafts, and rural enterprises, the publication illustrates the transition from traditional, localized marketing methods to digitally enabled, market-oriented business models. It highlights the practical application of tools such as Google Business Profile, WhatsApp Business, social media platforms, Canva, and AI-based solutions to enhance visibility, customer engagement, and revenue growth. The book underscores the critical role of digital literacy and branding in building sustainable, competitive rural enterprises and serves as both a reference and a roadmap for policymakers, practitioners, and entrepreneurs seeking inclusive digital growth.