National Institute for Micro Small and Medium Enterprises (ni-msme)

Vision :

To be the leading centre of excellence in digital branding and marketing, empowering MSMEs, FPOs, OFPOs, SHGs, and Industries to thrive in the digital economy and contribute significantly to India's GDP and Viksit Bharat 2047.

Mission :

To provide cutting-edge digital branding and marketing solutions tailored to the specific needs of MSMEs, FPOs, OFPOs, SHGs, individual entrepreneurs, and Industries, enabling them to enhance their online presence and reach wider markets.
To equip businesses with the necessary skills and knowledge through training, workshops, and mentorship programs, fostering digital literacy and self-sufficiency in branding and marketing.
To facilitate collaboration and networking among government, and businesses, fostering a vibrant ecosystem for knowledge sharing and growth in the digital space.
To continuously innovate and adapt to the evolving digital landscape, ensuring that services and solutions remain at the forefront of industry best practices and international standards.

Business Transformation: From Traditional to Digital

Digital adoption has become central to how businesses reach customers, build trust, and grow revenue. Yet a large share of India's MSMEs, SHGs, FPOs, and Startups — despite strong products and services — lack access to structured digital branding and marketing know-how. CDBM was established at the National Institute for Micro, Small and Medium Enterprises (ni-msme), to bridge this gap and enable inclusive digital growth across sectors and geographies.

Centre for Digital Branding and Marketing (CDBM)

The Centre for Digital Branding and Marketing (CDBM), School of Enterprise Development, ni-msme envisions a future where businesses can effectively utilize digital platforms to enhance their brand visibility, reach wider markets, and achieve sustainable growth. By providing training, consultancy, and resources, the Centre will enable these entities to develop and implement robust digital branding and marketing strategies. This will not only contribute to their individual success but also have a positive impact on the overall economy. The Centre's initiatives will empower these entities to tap into the vast potential of the digital world and economic development.

India’s digital economy presents unprecedented opportunities for MSMEs, SHGs, FPOs, and entrepreneurs to build stronger brands, reach wider markets, and increase customer engagement through digital branding and marketing. Digital tools such as websites, social media, e-commerce platforms, WhatsApp catalogues, online marketplaces, and digital advertising enable small enterprises to communicate their value, showcase local products, and sell beyond geographical boundaries. Digitally enabled Indian SMBs are significantly more likely to sell outside their city than offline businesses—51% compared with 29%—demonstrating the role of digital presence in expanding market access. Digital adoption is also producing measurable business benefits, with 73% of surveyed MSMEs reporting improved income or operational efficiency and 69% of digitally active MSMEs reporting growth in their customer base.

As per sources:
• PayNearby MSME Digital Index 2025 ^[1]
• Impact of Internet and Digitisation ^[2]

Key Services Offered

Training
Consulting
Digital Enablement Audit

Our Project

Leveraging Digital Tools for Market Acquisition - A Way Forward for Branding and Marketing of FPOs, OFPOs & SHGs across Telangana

Through its Centre for Digital Branding and Marketing (CDBM), ni-msme strengthened the digital capabilities of 59 FPOs, OFPOs, and SHGs across Telangana through structured training, expert sessions, and 12 months of handholding support. The initiative helped beneficiary organizations enhance their digital presence, adopt AI-enabled marketing tools, expand market access, and achieve measurable improvements in branding, customer engagement, and revenue growth. This initiative was supported by NABARD.

Our Event

Centre for Digital Branding and Marketing hosted a National Conference on Digital Marketing, AI Automation & eCommerce in Hyderabad on 12-13, March 2026, aimed at helping MSMEs, especially rural and women entrepreneurs, adopt digital technology. The event featured 15 sessions across 5 themes and drew over 300 participants from 5 states. CDBM reaffirmed their commitment to supporting MSMEs through this digital transition.