National Conference on Digital Marketing, AI Automation and eCommerce

Background India’s digital economy is rapidly growing and is projected to reach $1 trillion by 2030, driven by digital marketing, AI automation, and eCommerce adoption. While MSMEs contribute nearly 30% to India’s GDP, many face challenges in adopting AI-enabled digital marketing and automation. AI-driven strategies can improve marketing efficiency and conversion rates by 20–30%, and platforms like ONDC and GeM are expanding market access for small businesses. However, skill gaps and low AI readiness highlight the need for focused capacity building and knowledge-sharing to support scalable and sustainable growth. About the Conference The rapid convergence of Digital Marketing, Artificial Intelligence–driven automation, and eCommerce is substantially transforming the business landscape by facilitating data-driven decision-making, enhancing operational efficiency, and expanding market access for enterprises across all scales. Within the context of India’s expanding digital economy, national initiatives such as the Open Network for Digital Commerce (ONDC) and the Government e-Marketplace (GeM) are playing a pivotal role in fostering open, transparent, and inclusive digital commerce ecosystems. Concurrently, the Startup India initiative continues to promote innovation and entrepreneurial growth. Against this backdrop, the National Conference on Digital Marketing, AI Automation & eCommerce aims to bring together academicians, industry practitioners, policymakers, entrepreneurs, MSMEs, startups, and students to deliberate on emerging trends, practical applications, and future directions, with the objective of advancing digital inclusion, responsible adoption of artificial intelligence, collaborative knowledge exchange, and sustainable growth within India’s evolving digital economy. OBJECTIVES To know the latest trends in social media marketing, including emerging platforms, evolving content formats, influencer ecosystems, and AI-driven engagement strategies, thereby enabling enterprises and MSMEs to enhance brand visibility and expand customer reach. To develop a practical and structured blueprint for marketing, design, email marketing, and AI-powered automation workflows, with a focus on customer segmentation, personalization, lifecycle campaign management, performance optimization, and measurable business outcomes. To enhance understanding of customer psychology in designing, branding, and packaging by emphasizing visual storytelling, emotional triggers, behavioural insights, and user-centric design principles that influence purchasing decisions. To create awareness of regulatory compliance and digital readiness in eCommerce, covering frameworks related to digital commerce enablement, institutional selling through the Government e-Marketplace (GeM), trade receivables financing via the Trade Receivables Discounting System (TReDS), and broader digital compliance requirements relevant to MSMEs. To facilitate the transition of traditional businesses to digital commerce models by enabling enterprises to adopt digital marketing practices, AI-based automation, and eCommerce platforms to achieve improved efficiency, scalability, competitiveness, and long-term sustainability.