One Day workshop on Digital Transformation Roadmap for Entrepreneurs/MSMEs

Most MSMEs, start-ups, enterprises manage customers and marketing through memory, notebooks, and scattered phone calls. This is not a technology gap alone — it is a business transformation gap. Enterprises that continue to operate this way struggle to scale, lose leads silently, and cannot tell which efforts are actually driving revenue. The workshop introduces participants to practical approaches for managing customer relationships and analysing business performance in today's digital business environment. By integrating CRM practices with Business Analytics, enterprises will learn how to capture customer information systematically, monitor key business indicators, evaluate marketing effectiveness, and make evidence-based decisions. The programme focuses on practical implementation, enabling participants to establish basic digital systems that improve operational efficiency, customer engagement, and business performance. Designed with a strong implementation focus, the programme moves beyond software demonstrations to help enterprises establish simple, scalable digital systems that enhance operational efficiency, strengthen customer engagement, improve lead conversion, and support sustainable business growth. Workshop Objectives The Workshop aims to: • Position Analytics and CRM as strategic business transformation tools and leverage KPI dashboards for data-driven decision-making and performance tracking. • Design and manage a structured CRM-based customer journey — covering lead capture, follow-ups, conversion, and retention (lead-to-loyalty lifecycle). • Convert raw business data into actionable growth strategies by identifying inefficiencies in current sales and marketing processes. • Set measurable, growth-aligned KPIs and business goals grounded in data and performance insights. • Develop a practical, phased digital transformation roadmap they can begin executing immediately. Workshop Outcomes By the end of the workshop, participants will be able to: • Understand how digital analytics and CRM can support business growth, improve customer relationships, and enable better decision-making. • Explain about a simple Key Parameter Indicators (KPI) dashboard to monitor key business and marketing performance indicators. • Develop a structured customer management process using a CRM system to capture leads, track follow-ups, and improve customer engagement. • Set realistic, data-driven business goals by mapping the customer journey to enhance customer experience and optimize business processes.